Zee5 Advertising Cost

Zee5 Advertising Cost

100M

Monthly Active Users

App and Website

Medium

About Zee5 Advertising Cost

Offering a variety of Indian TV shows and movies, Zee5 is a popular video streaming platform that is famous for a wide range of content in approx 12 languages. Zee5 uses engaging content to capture the attention of majorly Hindi-speaking users and improve visibility and awareness among them. With a Zee5 association, brands will be able to reach a larger user base through targeted ads. 

Key Insights

Pricing Model

CPM, CPCV, Fixed

Bid Type

Self and Managed

Categories

OTT, Entertainment, Performance Marketing, Top 5 Video Platforms

Top Choice

Popular
Zee5 App - Banner Advertising
Zee5 App - Banner Advertising
Zee5 App - Banner Advertising

Banner

Banners Ads in Zee5 App are displayed on the homepage and will run on site as rectangular image ads in various dimensions and are shown in JPEG format.
Base Rate

₹ 0.127 Per Impressions

Popular
Pre-Roll Video Ad
Mid-Roll Video Ad
Zee5, App - Video Advertising Option 1
Zee5, App - Video Advertising Option 2
Zee5, App - Video Advertising Option 3
Zee5, App - Video Advertising Option 4
Zee5, App - Video Advertising Option 5

Video

Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are shown before the site content is played and have a minimum duration of 6 seconds and a maximum duration of 10 seconds. Mid-roll Video Ads are displayed within the content while it is being played and have a minimum duration of 10 seconds.
Base Rate

₹ 0.124 Per Impression

Premium
Zee5 App - Roadblock Advertising
Zee5 App - Roadblock Advertising
Zee5 App - Roadblock Advertising
Zee5 App - Roadblock Advertising
Zee5 App - Roadblock Advertising

RoadBlock

Roadblock Ads are high-impact ads that will block all ad placements on the platforms for 24 hours. Roadblock Banner Ads will include Masthead Banners and Standard Banners. Masthead Banner Ads will run on the homepage as an Image Banner Ad or Image + Video Banner Ad having various dimensions in JPEG Format. Standard Banner Ads are image ads having various dimensions, will be displayed on the homepage, and will also run on the site in JPEG Format.
Base Rate

₹ 19,18,400 Per Day

Premium
Zee5 App - Masthead Banner Advertising
Zee5 App - Masthead Banner Advertising

Masthead Banner

Masthead Banners are displayed on the top of the platform's homepage for a total of 24 hours. Masthead Banners can be showcased on both the app and website of the platform in different dimensions and can be shown as either fullscreen video ads or image ads in JPEG Format.
Base Rate

₹ 6,39,100 Per Day

Other Ad Options

Reference Not Available
Agency fee

Unavailable

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The Media Ant

Media Demographics & Analytics

Advertisers

1

Giva

2

Clovia

3

Orange Health

4

OctaFX

Top and New Shows

1

Lakshmi Nivasan

2

Ninaithen Vandhai

3

Navri Mile Hitleria

4

Punha Kartavya Ahe

5

Valsalyam

6

Jogomaya

7

Main Hoon Sath Tere

8

Heer Tey Tedhi Kheer

9

Shivika

User Reach & Demographics

Users in %

Gender Distribution

Male

Female

52

48

Users

Age Distribution

in %


18-24

44

25-34

37

35+

19

Users

City Wise Distribution

in%


Bangalore

9

Delhi

6

Hyderabad

6

Chennai

4

Mumbai

4

Ahmedabad

2

Kochi

2

Kolkata

2

Users

State Wise Distribution

in %


Maharashtra

14

Karnataka

13

Telangana

12

Tamil Nadu

8

West Bengal

7

Gujarat

4

Kerala

4

Users

Other Area Covered

States in%

Cities in%


Andhra Pradesh

12

Uttar Pradesh

10

Bihar

4

Madhya Pradesh

3

Rajasthan

3

Haryana

3

Odisha

2

Punjab

2

Users

Income Level Distribution

In %


High

15

Mid

30

Low

55

Users

Language Distribution

in %


Hindi

55

Telugu

11

Marathi

9

Kannada

8

Tamil

7

Bengali

5

Malayalam

4

Others

1

Users

Device Cost

in %


0-10K

39

10-25K

40

25K+

21

Users

Device Distribution

In %


App+Web

81

CTV

12

Kaios

7

Users

Content Genre - Male

In %


News

11

Non-Fiction

9

News

5

Users

Content Genre - Female

In %


Fiction

28

Comedy

7

Lifestyle & Kids

4

Users

Online Behaviour

in %


Shoppers

77

News Junkies

76

Learning & Education

73

E- Wallets

69

Food/Grocery/Fresh Produce

40

Users

Online Behaviour - Male

in %


Consumer Durables

86

Gaming Enthusiasts

71

Avid Investors (Finance)

67

Sports & Fitness Lovers

49

Auto Enthusiasts

37

Users

Online Behaviour - Female

in %


Fashion & Beauty Lovers

59

Food & Beverages

53

Health & Wellness

43

Home Furnishing

38

Family & Celebrating Life

31

Users

Other Profiling

In %


Online Groceries

51

News

46

Finance/ Investing

42

Gaming

41

Music Apps

36

Fitness Apps

34

Food Delivery Apps

27

Travel Enthusiasts

26

Fashion Apps

25

Job Apps

24

Users

Connectivity

in %


4G Network

56

Wi-Fi Network

42

2G/3G Network

2

Users

Time Spent - CTV

in Hours


Per Month

15


Zee5 Advertising Cost

Advertising Option

TMA Offer

Place Ads

Banner

₹ 0.116 Per Impressions

Book Ads Now

Video

₹ 0.113 Per Impression

Book Ads Now

RoadBlock

₹ 17,44,000 Per Day

Book Ads Now

Masthead Banner

₹ 5,81,000 Per Day

Book Ads Now

Zee5 App is an on-demand video streaming app that Zee Entertainment Enterprise runs. Being an OTT platform watched by a large crowd, Zee5 App boosts visibility and improves brand awareness. Zee5 Ads engage potential customers driving sales and targeting people who are watching the programs on the app. Zee Ads displays ads along with their content to deliver a high impact.

Zee5 features content in over 12 languages and some popular shows include Kumkum Bhagya, Kundali Bhagya, Meet, and more. Zee5 Advertising is a great way to reach your target audience and grow your customer base. Zee5 Advertisement options include video ads, banner ads, masthead banner ads, and more. 

Through Zee5 Advertising, companies can grow their customer base and up their advertising game. Looking to advertise on Zee5? Get the Best Rates to Advertise on Zee5 App

ZEE5 advertising cost in India depends on the ad format, campaign duration, audience targeting, placement, and inventory availability. Brands can advertise on ZEE5 using video ads, banner ads, masthead banners, roadblock campaigns and other digital formats.

ZEE5 advertising rates can be charged on an impression-based or fixed-duration basis depending on the selected format. For advertisers looking for current ZEE5 ad rates, The Media Ant provides available media options, pricing and campaign planning support in one place.

Zee5 Ads Options

There are two types of Zee5 ads options available to advertise on the Zee5 app:

Display Ads

Display ads are a type of visual advertisement that uses images, video, animations, and music. Display ads are banner ads that come in a variety of sizes. The most often used sizes are 300*250 and 728*90.

Display advertising is an excellent technique for building brand recognition through generic messages. It is also an excellent method for firms wishing to reconnect with previous website visitors via retargeting.

Video Ads

Video ads with their visual and audio features are an excellent medium to educate and enlighten the audience about your company. It also provides businesses with the potential to tell a story in a short length of time. People are claimed to recall 95% of a message when watching a video and 10% when reading text.

ZEE5 Advertisement campaigns are displayed on both the website and app of the popular video streaming platform, Zee5. Some available Zee5 Advertisement options include video ads, banner ads, masthead banner ads, and more. 

Being run by Zee Entertainment Enterprises, Zee5 offers targeted advertising to reach the right audience. Companies looking to increase their brand awareness and improve their consumer reach through Zee5 Advertisement.

Zee5 Advertising Formats and Ad Rates

1. ZEE5 Banner Advertising

ZEE5 banner ads are visual display advertisements shown across the platform. They can be used to increase brand visibility and reach audiences while they browse content.

2. ZEE5 Video Advertising

ZEE5 video advertising includes pre-roll and mid-roll placements. Video ads allow brands to communicate their message through sight, sound and motion and are suitable for awareness and consideration campaigns.

ZEE5's own advertising documentation recognizes formats and terminology such as pre-roll, mid-roll, post-roll, native and display advertising, along with CPM and CPD pricing models.

3. ZEE5 Masthead Advertising

ZEE5 masthead advertising provides prominent visibility on the platform's homepage. It is designed for brands looking for high-impact exposure over a defined period.

4. ZEE5 Roadblock Advertising

Roadblock advertising provides high-impact visibility by occupying available advertising placements across the platform for a defined period. It is suitable for product launches, major campaigns and brands looking for maximum visibility.

How Much Does It Cost to Advertise on ZEE5?

 There is no single fixed ZEE5 advertising cost because different ad formats use different pricing models. The Media Ant currently lists discounted ZEE5 rates starting at ₹0.113 per impression for video advertising and ₹0.116 per impression for banner advertising. Premium fixed-day formats are priced significantly higher, with roadblock advertising listed at ₹17.44 lakh per day and masthead banner advertising at ₹5.81 lakh per day.
The final campaign cost can vary depending on the format selected, campaign duration, audience targeting, inventory availability and campaign requirements.

Factors That Affect ZEE5 Advertising Cost

Several factors can influence the final ZEE5 advertising cost, including:

Ad Format

Video, banner, masthead and roadblock campaigns have different pricing structures.

Campaign Duration

Longer campaigns can require a larger overall media investment, while some premium formats are sold on a fixed-day basis.

Audience Targeting

Targeting by geography, audience characteristics, content or device can affect campaign pricing.

Ad Placement

Premium placements generally command higher rates because they provide greater visibility.

Inventory Availability

Rates can vary depending on available inventory and campaign demand.

Campaign Scale

Large campaigns requiring significant reach and frequency may require higher media budgets.

Zee5 App Advertisement Rates

We aim to provide you with the best rates for digital advertising on Zee5. You can check out discounted Zee5 app Advertisement Rates on the official website of The Media Ant. With various options for advertisements, including video ads, banner ads, and masthead banner ads, there are many ways you can take advantage of this service.

Cost to Advertise on Zee5 

The cost to advertise on Zee5  may vary depending on the media ad option the advertiser chooses. Each Zee5 Ads option will include various options like banner ads, video ads, masthead banner ads, CTV ads, and more. If you are looking for the best agency to advertise on Zee5, The Media Ant is the right choice.

Do you want to know more about Zee5 app Advertisement Rates? Check out The Media Ant for their latest rates!

Zee5 Advertising Agency

With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your digital advertising needs. The Media Ant is one of India’s leading digital advertising agencies that help you with Zee5 Ads.

Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. 

Our best rates for advertising on the digital platform are available online on our website. The Media Ant also measures campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your ad on any digital platform on The Media Ant.

You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. 

FAQs on Zee5 Advertising

1. How much does ZEE5 advertising cost?

ZEE5 advertising cost depends on the ad format, placement and campaign requirements. Current discounted rates listed by The Media Ant include ₹0.116 per impression for banner advertising and ₹0.113 per impression for video advertising. Roadblock and masthead formats are priced on a fixed-day basis.

2. What are ZEE5 advertising rates in India?

ZEE5 advertising rates vary by format. Banner and video advertising can be priced per impression, while premium formats such as masthead and roadblock advertising can use fixed-day pricing. The latest available rate should be confirmed before booking.

3. What is the minimum budget to advertise on ZEE5?

There is no single minimum budget applicable to every ZEE5 advertising campaign. The required investment depends on the selected format, inventory, duration and campaign requirements.

4. What types of ads can I run on ZEE5?

Brands can use banner ads, video ads, pre-roll and mid-roll video placements, masthead banners and roadblock advertising, depending on available inventory.

5. How do I advertise on ZEE5?

You can select a suitable ZEE5 advertising format, define your campaign requirements and confirm pricing and inventory. The Media Ant can help with media planning, booking and campaign execution.

6. Is ZEE5 advertising expensive?

ZEE5 advertising costs vary considerably by format. Impression-based video and banner campaigns can be planned differently from premium fixed-day formats such as masthead and roadblock advertising. The right option depends on your campaign objective and budget.

7. Can I advertise on ZEE5 across India?

ZEE5 advertising can be planned for relevant audiences based on the available targeting and inventory options. Campaign requirements should be discussed with the media planning team before booking.

8. Which ZEE5 ad format is best for brand awareness?

Video advertising is suitable for brands that want to communicate a visual story, while masthead and roadblock formats can be considered when maximum visibility is the primary objective.