Instagram Advertising Rates

About Instagram Advertising Rates
Instagram is world’s largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media and digital advertising. The Media Ant is a specialist agency for Instagram advertising and can be contacted either over phone or email.
Key Insights
Top Choice
Confused?
We can help
Hire our expert media planners to find, plan and place your next promotion.
Media Demographics & Analytics
User Reach & Demographics
Users In %
Gender Distribution
Male
Female
80
20
Users
Age Distribution
In %
18-24
39
25-34
36
35-44
18
45-54
7
Users
City Wise Distribution
In %
Delhi
6.12
Mumbai
6.02
Bangalore
4.54
Hyderabad
3.53
Kolkata
3.8
Chennai
2.79
Ahmedabad
3.13
Kochi
1.61
Users
State Wise Distribution
In %
Maharashtra
16.03
Gujarat
9.34
Karnataka
8.13
Tamil Nadu
7.16
West Bengal
6.76
Telangana
5.11
Kerala
4.24
About Instagram Advertising
Instagram is world’s largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media and digital advertising. The Media Ant is a specialist agency for Instagram advertising and can be contacted either over phone or email.
Why advertise on Instagram?
- An average Indian spends more than an hour on Instagram, higher than any other website.
- Enhanced Targeting- The greatest benefit of Instagram is that it allows you to target audience more precisely.
- Boost Brand Awareness- Advertising on Instagram boost brand awareness among a wider audience. With so many active users on the platform, more people will become aware of the brand. When people starts recognizing your brand more and more, it builds reputation and helps you gain trust from the target audience.
Why advertise on Instagram?
The following are the types of Instagram Ads possible:
• Banner Ads on Instagram: These are the most common type of Instagram Ads. These are the basic Link Click Ads that you click to visit the advertiser’s site. These ads would appear in the rightmost column on the user’s Instagram Page (desktop), Mobile and desktop newsfeed.
• Video Ads on Instagram: Video Ads on Instagram are also a type of link click ad only in video format. They have the same placement options as that of Banner Ads.
• Page Post Boost: This is the easiest type of Instagram Ads. This is an option provided by Instagram to promote your Instagram post at a cost by setting up a target audience and bidding methods. The placement options are desktop and mobile newsfeed.
• Carousel Ads: A carousel ad is a slidable strip of a maximum of 10 image ads forming only an ad-unit. This is the best type of Instagram Ad for brands having multiple products, communication, offers, and CTA buttons. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network.
Why advertise on Instagram?
While Instagram has solutions for all types of advertisers, here are some of the best-fit types of brands -
1. Brands trying to reach a digital-first audience
2. Recently launched brands looking to build brand awareness
3. Brands that are looking to scale their offline advertising activities
Past Advertisers
Past Advertisers
Brand | Category | Media Option | CTR |
Cadbury | FMCG | Display, Video and Canvas | 0.5% |
HDFC | BFSI | Display | 0.3% |
Zomato | Ecommerce | Carousel | 0.6% |
BMW | Automobile | Video | 0.2% |
Facts and Figures
Facts and Figures
City | Reach in Mn |
Mumbai | 7.9 |
Delhi | 6.4 |
Bangalore | 4.3 |
Hyderabad | 3.8 |
Kolkata | 2.6 |
Facts and Figures
Facts and Figures
Age | % Reach |
18-24 | 30% |
25-34 | 42% |
35-44 | 15% |
45-54 | 6% |
55-64 | 4% |
65+ | 3% |
Facts and Figures
Gender | Reach% |
Female | 26% |
Male | 74% |
Targeting on Instagram
Targeting on Instagram
How Filters help in targeting the audience?
1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.
2. Language - One can target the audience by which language they are using the app in. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.
3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.
4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like.
5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.
6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers.
Execution Process and Media Specifications
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
Execution Process and Media Specifications
Filters available | Example |
Placement Page | Run On Site/ Home Page/ Movie Page |
Dimension | 300 x 250/ 120 x 600/ 728 x 90 |
Banner Type | Leaderboard/ Tower/ Rectangle |
Execution Process and Media Specifications
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
Execution Process and Media Specifications
1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.
2. After the completion of the campaign, an Excel Report will be shared with you.
Instagram Advertising Rates 2022
The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Instagram Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Instagram Advertising Rates 2022. You can find the updated Instagram Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.
Instagram Advertising Rates 2022
Digital Platform | Category | Ranking |
Social Media | 1 | |
Social Media | 2 | |
Youtube | Social Media | 3 |
Social Media | 4 | |
Social Media | 5 |