The Quick Ticket to the World's Headlines, Inshorts, the news app that's changing the way users consume information. It has a personalized approach and delivers content in both English and Hindi, making it accessible and relevant to a diverse audience. Inshorts isn't just delivering news but is delivering an experience. Advertising here helps build brand credibility.

Advertisers

Case Studies

Male

Female

Gender Distribution

Users %

12-15

16-19

20-29

30-39

40-49

Age Distribution

Users

Delhi

Bangalore

Mumbai

Hyderabad

Chennai

Kolkata

Ahmedabad

Kochi

City Wise Distribution

High

Income Level Distribution

Per Day

Time Spent

Pune

Lucknow

Chandigarh

Jaipur

Patna

Indore

Agra

Nagpur

Bhubaneswar

Kanpur

Bhopal

Guwahati

Other Area Covered

Interstitial Banner

Banners Ads are rectangular image ads displayed along with the content on the site.  Banner Ads are of two types, i.e. Interstitial Banner Ads and Native Banner Ads. Interstitial Banner Ads are displayed as full-screen images or GIF ads that will appear after the first 5 cards and then will appear after every 7 or 8 cards. Native Banner Ads are rectangular image ads that will be displayed below the content which is likely to be similar to the advertisement.

Banner

Impression

Inshorts- Interstitial Banner Advertising

Inshorts- Native Banner Advertising

Banner Type

Geo Targeting

Article Ads will include four types of stories, i.e. Premium Story, Notification Story, Poll Story, and Normal Story. Premium Story, Notification Story, and Poll Story will be displayed on the 1st card, whereas Normal Story will be displayed on the 5th or 6th card of the app. In Premium Story and Notification Story, a rectangular native banner which can be an image or video will be integrated into the brand content that will be displayed in the news feed. In Poll Story, an engaging poll will be provided below the brand content. In Normal Story, a rectangular native banner will be integrated into the brand content which will be displayed in the news feed.

Article

Type

Creative Spec

Roadblock Ads are high-impact ads that will block all ad placements on the platforms for a day. Inshorts Roadblock Ads will include 5 various ad placements, which include Interstitial Banner, 2in1 Video Interstitial, Native Banners, Vertical Video Interstitial, and Theatrical Video Interstitial, all of which will be displayed for 24 hours only. Interstitial Banners are full-screen banner ads that will appear after the first 5 cards and then appear after every 7 or 8 cards. 2in1 Video Interstitial is a new advertising format that will divide a screen into two halves horizontally with the top half having a video and the bottom half showcasing the brand creative as well as a call to action button, redirecting users to the landing page. Native Banners are displayed on the bottom of the card which will have similar content, they will also include a call to action button redirecting users to the landing page. Vertical Video Interstitial will be displayed as a full-screen video ad in portrait mode. Theatrical Video Interstitial will appear as a landscape video ad with a static interstitial background.

RoadBlock

Campaign

Inshorts- Theatrical Video Roadblock Advertising

CREATIVE SPEC

Video Ads on Inshorts App will be displayed as 3 ad options which are, 2in1 Video Interstitial, Theatrical Video Interstitial, and Vertical Video Interstitial. 2in1 Video Interstitial is displayed as a full-page ad that is divided horizontally into two, with the top half having a video ad on autoplay and the bottom half having a static brand creative with a call to action, which will redirect users to the brand landing page. Theatrical Video Interstitial is displayed as a video ad in landscape mode on a static interstitial background. Vertical Video Interstitial is displayed as a full-screen video ad that will be shown in portrait mode, with a call to action button, which will redirect users to the brand landing page.

Video

Inshorts- Video Advertising-Theatrical Video Interstitial

Video Type

Geography

Crative Spec

Fact Card Ads will be displayed as an image banner ad below an image that will contain some interesting fact that can be related to the brand or product. Fact Card Ads will be displayed on the 2nd card.

Fact Card

Inshorts-Fact Card Advertising-Option 1

Magazine Cards: A curated collection of 8-10 dynamic cards, seamlessly integrated into the main feed. Experience captivating content including animated GIFs and videos presented in a carousel format. Each card features a clear call-to-action and is shareable on social media. Explore and engage like never before.

Magazine Card

Inshorts- Magazine Card Advertising-Option 1

Inshorts- Magazine Card Advertising-Option 2

Inshorts- Magazine Card Advertising-Option 3

Inshorts- Magazine Card Advertising-Option 4

Inshorts- Magazine Card Advertising-Option 5

Inshorts- Magazine Card Advertising-Option 6

Inshorts- Magazine Card Advertising-Option 7

Introducing Innovation/Motion Story: A native and non-intrusive format offering informative content enriched with dynamic animations for heightened engagement. Experience interactive elements to elevate performance and captivate audiences. Dive into a world where information meets innovation seamlessly.

Innovation

Inshorts - Motion Story Advertising

Inshorts - 360-Degree Advertising

Inshorts - Interactive Magazine Advertising

Inshorts -  Video Story Advertising

Inshorts - Gesture Controlled Interactive Story

Inshorts - Timeline Advertising

creative Spec

In this package, banner ads can be displayed on various cards for different durations. Ads are displayed on the swipeable magazines carousel and on the gesture controlled animation video story, both of which are shown for a 2-day duration. Ads are also shown on the Treasure Hunt and Knowledge Quiz/Trivia segments which are shown for a 1-day duration. Daily branding is also available on the Points Table segment, where users can track the participating teams; Match Live Score segment and Below The News Card, while users scroll down the page. In this package, a total of 132,000,000 impressions, 180,000 clicks, and 10,000,000 potential reach is provided. for more details take a look at the execution details section below.

World Cup Sponsorship Package

Package

Logo Integration Ads are integrated into the image of the news articles in the app and will not have any CTA.

Logo Integration

Inshorts-Logo Integration Advertising-Option 1

Inshorts-Logo Integration Advertising-Option 2

Creative spec

IPL Sponsorship Package offers two comprehensive sponsor packages, i.e. Associate Sponsorship Package and Exclusive Sponsorship Package, from which brands can choose one package. As part of the sponsorship packages, brands will be provided with various advertising options like magazine cards providing insight into IPL will contain a brand’s logo and CTA to the brand website which will be displayed for a duration of 6 days throughout the entire day, when the IPL match starts. In this package, brands will also be provided with an animated video story, which will also display branding in an interactive format which will be displayed for a duration of 6 days throughout the entire day, when the IPL match starts. As part of the package, brands can collaborate with Inshorts App for a 24-hour App Takeover and brand logos with CTAs will also be provided in knowledge quiz cards which will have trivia questions on IPL history which will be displayed for a duration of 3 days throughout the entire day when the IPL match starts. This package will also include banner ads and branding will also be provided in the live scorecard and the match highlights deck card. The total impressions for both packages will vary. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

IPL Sponsorship Package

MAGAZINE

Knowledge Quiz

Deck

Live Score

App Takeover

Video Story

Sticky Banners

Types of Packages

Impressions

Clicks

Cube Ad on Inshorts is a unique advertising format that appears as a native content cube within the news feed, seamlessly integrating with the user experience to promote brands and products effectively. This ensures high visibility and engagement with a tech-savvy audience​

Cube Ads

Buy Type

Inshorts' poll ads on the Inshorts app feature engaging poll questions embedded within sponsored content. These ads appear prominently on the first card of the user's news feed, aiming to boost interaction and brand engagement effectively

Poll Ads

Inshorts

<h1>Inshorts Advertising</h1>

<h2>Inshorts Advertisement</h2>Inshorts app is currently the most-read English news app in India. Over time, Inshorts Advertisement has developed a lot of innovative concepts in advertising that help deliver the advertiser’s message in the most unique way possible. By innovating Ad formats like Fact Cards, and HTML Ads, Inshorts Advertisement has aimed to create a unique and non-intrusive format of advertising.There are different ways to advertise with us like sponsored content, contextual advertising, and custom banner ads. With each ad option, brands are given great rates; even for those with tight budgets.<h2>Inshorts Advertising Cost</h2>Inshorts Advertising Cost are different for various ad options chosen by the advertisers. The pricing models for Inshorts Advertising Cost vary as per ad option chosen and the number of days for the ads.Inshorts Advertising Cost will depend on the ad option the client chooses. Each advertising ad option will include various Ads on Inshorts app options like pre-roll and mid-roll ads, promotional videos, social media posts, and branding tags. <h3>Inshorts Advertising Rates</h3>Our “Top Choice” section on “Inshorts Advertising” will include all the <a href="https://www.themediaant.com/digital" target="_blank">digital advertising</a> ad options the companies can choose from according to their requirements. Various Inshorts ad options like roadblock ads, video ads, banner ads, and more are available at discounted rates, from which brands and companies can select according to their requirements.You can check out discounted Inshorts Advertising Rates on the official website of The Media Ant. Companies can pick the ad option most relevant to their needs.<h3>Inshorts Advertisement Rates</h3>Inshorts Advertisement Rates may vary depending on the adoptions, the type of ad determines the cost that the advertisers have to pay. Inshorts Advertisement Rates has detailed prices for all media options available on The Media Ant portal. You can also use the advanced pricing filters to check the targeting available while advertising on InShorts. Inshorts ad rates would vary as per the digital advertising types, ad size, ad position, and targeting options. To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. However, Inshorts Advertisement rates are quite cost-effective and are ideal for SMEs. This is because you don’t need to run nationwide or regional campaigns, the campaigns can be area-specific so the budget spent on the ad can be kept minimum.<h2>Inshorts App Advertising Agency</h2>The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, <a title="The Media Ant" href="https://themediaant.com/" target="_blank">The Media Ant</a> ensures you a one-stop solution for all your advertising needs. We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/ad-campaign-brief" target="_blank">digital advertising campaigns</a> across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on the digital platform are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your <a href="https://www.themediaant.com/digital">ad on any digital platform</a> on The Media Ant.You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us" target="_blank">Contact Us</a> section of our website.

<h3>FAQs on Inshorts App Advertising</h3><div>Given below are some frequently asked questions on Inshorts App Advertising:</div><h4>Why Should I Advertise on Inshorts App?</h4>Serving concise news articles for people who are interested in a daily dose of news in a shorter format, Inshorts Ads will help companies increase their brand awareness. Inshorts Ad Campaign has a non-intrusive style of advertising that engages with the consumers and boosts their overall performance.Inshorts App Advertising has recently become more experimental with more ads providing users with informational content. Inshorts advertising has large-scale downloads which will help give companies reach a large target audience. Being recognized as one of the best news apps, Inshorts advertising will target the right audiences, making it an excellent choice to promote its brands and products. <h4>Who are the Target Audiences for Inshorts App?</h4>Inshorts app advertising targets users with easy access to internet connections and is short on time. Inshorts App Advertising has large-scale downloads, which will help the brands with their offer promotions and more. Inshorts App Advertising will target audiences who do not have the time and leisure to follow traditional channels. Inshorts audience has a gender ratio of 70:30, with 70% males and 30% females.<ul><li>Urban audiences of “<a href="https://blog.themediaant.com/understanding-basics-nccs" target="_blank">NCCS </a>A” socioeconomic background</li><li>Premium audience aged between 18 - 50 years</li></ul>Inshorts app uses AI to target audiences through personalized advertisements. The app analyses the patterns of its users and showcases ads that the AI would think the users would find interesting. <h4>What is Inshorts App?</h4>Inshorts is an Indian English news app that displays news summaries in under 60 words. The app features national and international news in business, sports, entertainment, current affairs, politics, and technology. In the Inshorts app, users can personalize their experience by choosing Hindi or English for their app. Inshorts has become a fast-growing news app with an ever-evolving advertising model. The app offers an advertising platform that can be innovative and new for brands to boast about their products. Inshorts App's founders are Anunay Pandey, Azhar Iqubal, and Deepit Purkayastha.<h4>How to Advertise on Inshorts App?</h4>Brands looking to put ads on Inshorts App can advertise with us on The Media Ant. We can help you plan, execute, buy, and monitor Inshorts ad campaigns across India. Check our best rates to advertise your brand on digital platforms in <a href="https://www.themediaant.com/" target="_blank">The Media Ant</a>. Our in-house digital advertising team uses its planning tools to provide you with the <a href="https://www.themediaant.com/digital" target="_blank">best digital advertising plans</a>. You can contact us through Phone, or Email. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us" target="_blank">Contact Us</a> section of our website.<h4>Who Advertises on Inshorts App?</h4>Advertise on Inshorts App is showcased on the news app by brands and companies as the platform provides them with a massive reach. Companies advertising to a mass target audience can use Inshorts App to demonstrate their products innovatively. With a unique set of viewers from ages 18 to 40, the Inshorts App targets a mass audience. Inshorts advertisers include companies from varied sectors. <ul><li>Automobile Sector: Companies like Mercedes, Tata Motors, Maruti Suzuki, and others use innovative advertising formats and planning ad strategies to increase brand and product awareness. In 2021, Maruti Suzuki and Tata Motors used Inshorts news story advertising to reveal their new cars, which garnered a lot of attention and is considered an industry benchmark. </li><li>Telecommunications Sector: In telecommunications, companies like Airtel, Vodafone, and others use state-of-the-art innovative designs to showcase their brands. </li><li>E-Commerce: Inshorts App is the perfect place for e-commerce sites like Amazon, Myntra, and others to target their customers. Using unique ad formats, the companies can pull in customers by showcasing their deals and offers.</li><li>Electronics: Companies like OnePlus use Inshorts to target consumers based on their interests. Inshorts App uses AI and Machine Learning tools to decrypt user preferences and target ads based on them.</li><li>Consumer Discretionary: <a href="https://www.themediaant.com/digital/ott-platforms-advertising" target="_blank">OTT platforms</a> like Netflix, Amazon Prime, and more use Inshorts App to promote new shows to users based on their preferences. With most of its viewership being of the millennial generation, Inshorts App is a good platform for such companies to market their products and brands. </li></ul><h4>How can you advertise in Inshorts?</h4>There are a few ways to advertise in Inshorts. You can contact Inshorts directly to create a custom advertising campaign. You can also use a third-party advertising platform, such as The Media Ant to run Inshorts ads.<h4>Why should you advertise in Inshorts?</h4>There are a few reasons why you should advertise in Inshorts. First, Inshorts has a large and engaged audience. Inshorts has over 12 million monthly active users, and its users are highly engaged with the content. Second, Inshorts ads are non-intrusive. Inshorts ads are displayed as short, 60-word summaries of news articles. This makes them less intrusive than traditional display ads, and it makes them more likely to be seen by users. Third, Inshorts ads are effective. Inshorts ads have been shown to increase brand awareness, website traffic, and conversion rates.<h4>What are the types of ads on Inshorts?</h4>There are three main types of ads on Inshorts:Native ads: Native ads are designed to look like the rest of the content on Inshorts. They are often displayed as short, 60-word summaries of news articles.Display ads: Display ads are traditional banner ads that are displayed at the top, bottom, or sides of Inshorts articles.Video ads: Video ads are short, 15-second videos that are displayed before or after Inshorts articles.<h4>Why should you advertise in Inshorts?</h4>You should advertise in Inshorts because it is a great way to reach a large and engaged audience. Inshorts ads are non-intrusive and effective, and they can help you increase brand awareness, website traffic, and conversion rates.<h4>How many people use Inshorts?</h4>According to Inshorts, over 12 million people use Inshorts every month. Inshorts is one of the most popular news apps in India, and it is growing rapidly in other countries as well.

Inshorts Advertising Rates

Video on Inshorts

Used For

Impact

Ad Type

Video

Lead Time (in days)

3

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 1,00,000

Min Billing

₹ 1,00,000

Execution Details

CREATIVE SPEC: video

.MP4

9:16

ADDITIONAL INSTRUCTIONS

Vertical / Theatrical Video- 25% VTR , 2in1 Video- 0.4% CTR + 25% VTR

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

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Video on Inshorts

Used For

Impact

Ad Type

Video

Lead Time (in days)

3

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 1,00,000

Min Billing

₹ 1,00,000

Execution Details

CREATIVE SPEC: video

.MP4

9:16

ADDITIONAL INSTRUCTIONS

Vertical / Theatrical Video- 25% VTR , 2in1 Video- 0.4% CTR + 25% VTR

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Confused?
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