Inshorts Advertising Rates
About Inshorts Advertising Rates
Inshorts is a news app providing the latest national and international news in a summary of 60 words from different sources. With more than 7M users, Inshorts Ads target affluent people consuming app content providing a high impact. Inshorts Ads promote products or services to the right audience using precise and innovative marketing tools.
Key Insights
Top Choice
Banner
Banners Ads are rectangular image ads displayed along with the content on the site. Banner Ads are of two types, i.e. Interstitial Banner Ads and Native Banner Ads. Interstitial Banner Ads are displayed as full-screen images or GIF ads that will appear after the first 5 cards and then will appear after every 7 or 8 cards. Native Banner Ads are rectangular image ads that will be displayed below the content which is likely to be similar to the advertisement.
TMA Offer
₹ 0.22 Per Impression
Article
Article Ads will include four types of stories, i.e. Premium Story, Notification Story, Poll Story, and Normal Story. Premium Story, Notification Story, and Poll Story will be displayed on the 1st card, whereas Normal Story will be displayed on the 5th or 6th card of the app. In Premium Story and Notification Story, a rectangular native banner which can be an image or video will be integrated into the brand content that will be displayed in the news feed. In Poll Story, an engaging poll will be provided below the brand content. In Normal Story, a rectangular native banner will be integrated into the brand content which will be displayed in the news feed.
TMA Offer
₹ 5,50,000 Per Article
Video
Video Ads on Inshorts App will be displayed as 3 ad options which are, 2in1 Video Interstitial, Theatrical Video Interstitial, and Vertical Video Interstitial. 2in1 Video Interstitial is displayed as a full-page ad that is divided horizontally into two, with the top half having a video ad on autoplay and the bottom half having a static brand creative with a call to action, which will redirect users to the brand landing page. Theatrical Video Interstitial is displayed as a video ad in landscape mode on a static interstitial background. Vertical Video Interstitial is displayed as a full-screen video ad that will be shown in portrait mode, with a call to action button, which will redirect users to the brand landing page.
TMA Offer
₹ 0.44 Per Impression
RoadBlock
Roadblock Ads are high-impact ads that will block all ad placements on the platforms for a day. Inshorts Roadblock Ads will include 5 various ad placements, which include Interstitial Banner, 2in1 Video Interstitial, Native Banners, Vertical Video Interstitial, and Theatrical Video Interstitial, all of which will be displayed for 24 hours only. Interstitial Banners are full-screen banner ads that will appear after the first 5 cards and then appear after every 7 or 8 cards. 2in1 Video Interstitial is a new advertising format that will divide a screen into two halves horizontally with the top half having a video and the bottom half showcasing the brand creative as well as a call to action button, redirecting users to the landing page. Native Banners are displayed on the bottom of the card which will have similar content, they will also include a call to action button redirecting users to the landing page. Vertical Video Interstitial will be displayed as a full-screen video ad in portrait mode. Theatrical Video Interstitial will appear as a landscape video ad with a static interstitial background.
TMA Offer
₹ 11,00,000 Per Day
Innovation
Innovation Ads in Inshorts are customizable ads placed on the 2nd card of the Inshorts App and will be displayed for a total of 24hrs. Innovation Ads will include various customizable ad options such as 360-degree, Motion Story, Gesture Controlled Interactive Story, Interactive Magazine, Video Story, and Timeline. 360-degree Ads will provide a user-controlled immersive experience through which advertisers can display their products. Motion Story will include a GIF animated creative on the top and a 60-word description of the product. Gesture Controlled Interactive Story Ads are customizable user-controlled gesture ads that can be informative and engaging to the users. Interactive Magazine Ads are user-controlled gesture ads that can be used to effectively showcase product features. Video Story Ads are user-controlled ads that provide informative and stimulating content in a seamless manner. Timeline Ads will have an individual card that will contain multiple hyperlinks that will present informative content about the brand/product.
TMA Offer
₹ 22,00,000 Per Campaign
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Media Demographics & Analytics
Advertisers
Bangor University
GIVA
TVS Motor Company
Nexus Mall
Brick and Bolt
User Reach & Demographics
Users %
Gender Distribution
Male
Female
70
30
Users
Age Distribution
in %
18-24
38
25-34
40
35+
22
Users
City Wise Distribution
in %
New Delhi
16
Bangalore
13
Mumbai
12
Pune
9
Hyderabad
6
Chennai
5
Kolkata
5
Lucknow
2
Chandigarh
2
Ahmedabad
1
Kochi
1
Jaipur
1
Ranchi
1
Patna
1
Others
25
Users
Income Level Distribution
In %
High
17
Mid
33
Low
50
Users
Device Cost
in %
>30K
65
<30K
35
Users
Time Spent
in Mins
Per Day
14
Inshorts Advertising
Inshorts is a news app providing the latest national and international news in a summary of 60 words from different sources. With more than 7M users, Inshorts Ads target affluent people consuming app content providing a high impact. Inshorts Ads promote products or services to the right audience using precise and innovative marketing tools.
Inshorts Advertisement
Inshorts app is currently the most-read English news app in India. Over time, Inshorts Advertisement has developed a lot of innovative concepts in advertising that help deliver the advertiser’s message in the most unique way possible. By innovating Ad formats like Fact Cards, and HTML Ads, Inshorts Advertisement has aimed to create a unique and non-intrusive format of advertising.
There are different ways to advertise with us like sponsored content, contextual advertising, and custom banner ads. With each ad option, brands are given great rates; even for those with tight budgets.
Inshorts Advertising Cost
Inshorts Advertising Cost are different for various ad options chosen by the advertisers. The pricing models for Inshorts Advertising Cost vary as per ad option chosen and the number of days for the ads.
Inshorts Advertising Cost will depend on the ad option the client chooses. Each advertising ad option will include various Ads on Inshorts app options like pre-roll and mid-roll ads, promotional videos, social media posts, and branding tags.
Inshorts Advertising Rates
Our “Top Choice” section on “Inshorts Advertising” will include all the digital advertising ad options the companies can choose from according to their requirements. Various Inshorts ad options like roadblock ads, video ads, banner ads, and more are available at discounted rates, from which brands and companies can select according to their requirements.
You can check out discounted Inshorts Advertising Rates on the official website of The Media Ant. Companies can pick the ad option most relevant to their needs.
Inshorts Advertisement Rates
Inshorts Advertisement Rates may vary depending on the adoptions, the type of ad determines the cost that the advertisers have to pay. Inshorts Advertisement Rates has detailed prices for all media options available on The Media Ant portal.
You can also use the advanced pricing filters to check the targeting available while advertising on InShorts. Inshorts ad rates would vary as per the digital advertising types, ad size, ad position, and targeting options.
To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. However, Inshorts Advertisement rates are quite cost-effective and are ideal for SMEs.
This is because you don’t need to run nationwide or regional campaigns, the campaigns can be area-specific so the budget spent on the ad can be kept minimum.
Inshorts App Advertising Agency
The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs.
We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on the digital platform are available online on our website.
The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your ad on any digital platform on The Media Ant.
You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.
FAQs on Inshorts App Advertising
Why Should I Advertise on Inshorts App?
Serving concise news articles for people who are interested in a daily dose of news in a shorter format, Inshorts Ads will help companies increase their brand awareness. Inshorts Ad Campaign has a non-intrusive style of advertising that engages with the consumers and boosts their overall performance.
Inshorts App Advertising has recently become more experimental with more ads providing users with informational content. Inshorts advertising has more than 10 million downloads which will help give companies reach a large target audience. Being recognized as one of the best news apps, Inshorts advertising will target the right audiences, making it an excellent choice to promote its brands and products.
Who are the Target Audiences for Inshorts App?
Inshorts app advertising targets users with easy access to internet connections and is short on time. Inshorts App Advertising has over 10 million downloads, which will help the brands with their offer promotions and more.
Inshorts App Advertising will target audiences who do not have the time and leisure to follow traditional channels. Inshorts Website audience has a gender ratio of 57:43, with 57% males and 43% females. Inshorts App audience will have 81% males and 19% females.
- Urban audiences of “NCCS A” socioeconomic background
- Premium audience aged between 18 - 50 years
Inshorts app uses AI to target audiences through personalized advertisements. The app analyses the patterns of its users and showcases ads that the AI would think the users would find interesting.
What is Inshorts App?
Inshorts is an Indian English news app that displays news summaries in under 60 words. The app features national and international news in business, sports, entertainment, current affairs, politics, and technology. In the Inshorts app, users can personalize their experience by choosing Hindi or English for their app.
Inshorts has become a fast-growing news app with an ever-evolving advertising model. The app offers an advertising platform that can be innovative and new for brands to boast about their products.
Inshorts App's founders are Anunay Pandey, Azhar Iqubal, and Deepit Purkayastha.
How to Advertise on Inshorts App?
Brands looking to put ads on Inshorts App can advertise with us on The Media Ant. We can help you plan, execute, buy, and monitor Inshorts ad campaigns across India. Check our best rates to advertise your brand on digital platforms in The Media Ant. Our in-house digital advertising team uses its planning tools to provide you with the best digital advertising plans. You can contact us through Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.
Who Advertises on Inshorts App?
Advertise on Inshorts App is showcased on the news app by brands and companies as the platform provides them with a massive reach. Companies advertising to a mass target audience can use Inshorts App to demonstrate their products innovatively. With a unique set of viewers from ages 18 to 40, the Inshorts App targets a mass audience. Inshorts advertisers include companies from varied sectors.
- Automobile Sector: Companies like Mercedes, Tata Motors, Maruti Suzuki, and others use innovative advertising formats and planning ad strategies to increase brand and product awareness. In 2021, Maruti Suzuki and Tata Motors used Inshorts news story advertising to reveal their new cars, which garnered a lot of attention and is considered an industry benchmark.
- Telecommunications Sector: In telecommunications, companies like Airtel, Vodafone, and others use state-of-the-art innovative designs to showcase their brands.
- E-Commerce: Inshorts App is the perfect place for e-commerce sites like Amazon, Myntra, and others to target their customers. Using unique ad formats, the companies can pull in customers by showcasing their deals and offers.
- Electronics: Companies like OnePlus use Inshorts to target consumers based on their interests. Inshorts App uses AI and Machine Learning tools to decrypt user preferences and target ads based on them.
- Consumer Discretionary: OTT platforms like Netflix, Amazon Prime, and more use Inshorts App to promote new shows to users based on their preferences. With most of its viewership being of the millennial generation, Inshorts App is a good platform for such companies to market their products and brands.
