Experiential OOH advertising at metro stations transforms high-footfall transit spaces into immersive and memorable brand experiences. With a large and diverse daily audience comprising commuters, working professionals, and visitors, metro stations provide brands with an opportunity to create high-impact activations that drive visibility, engagement, and recall. This format goes beyond conventional advertising by enabling interactive experiences, visual storytelling, and customized brand engagements within the station environment. Since the activation is subject to BMRCL approval, all creative concepts and execution plans must be submitted for prior approval. The overall lead time may vary depending on authority approvals, creative adaptation, availability, weekends, and public holidays. Rates are tentative and subject to change based on the final deliverables and activation requirements.