Advertising in Amazon
About Advertising in Amazon
Key Insights
Top Choice
Popular
Pamphlet Distribution
Pamphlet distribution can be executed through Amazon Fresh & Now orders, where flyers or pamphlets are inserted into delivery bags and handed directly to customers by Amazon’s delivery partners. Brands can choose from flexible options: distribution only (where pre-printed materials are provided by the brand; transportation of the printed material will be borne by the brand) or a combined solution of printing and distribution, which is generally recommended for better results. Pamphlets can be targeted based on specific areas (pincodes), product categories, or order-value segments. While additional targeting options are available, we recommend these three most effective methods, as excessive targeting may increase turnaround time and delay audience reach. Flyers are available in A5 sizes and can be printed on 90 GSM paper. A minimum order quantity of 1,50,000 pamphlets per brand is required. This advertising format is cost-effective and ideal for driving strong hyperlocal awareness.
Base Rate ✅
₹ 2.1 Per Pamphlet
Popular
Product Sampling
Product sampling can be done with Amazon Fresh & Now orders, where samples are placed inside delivery order and delivered to customers by Amazon’s delivery boy. These product samples target audiences based on pincode, citywise, category. Brands can opt for specific area targeting or general distribution. The maximum allowed sample weight is 50 grams; heavier samples will require prior approval. A minimum 2,00,000 quantity of samples must be provided for the campaign. Rate may vary based on the volume of the order.
Base Rate ✅
₹ 2.1 Per Unit
Popular
Booklet Distribution
Booklet distribution can be executed through Amazon Fresh & Now orders, where booklets are inserted into delivery bags and handed directly to customers by Amazon’s delivery partners. These booklet distribution target audiences based on pincode, citywise, category. Brands can opt for specific area targeting or general distribution. While additional targeting options are available, we recommend these three most effective methods, as excessive targeting may increase turnaround time and delay audience reach. Flyers are available in A5 & A4 sizes and can be printed on 90-100 GSM paper. A minimum order quantity of 50,000 booklets per brand is required. This advertising format is cost-effective and ideal for driving strong hyperlocal awareness.
Base Rate
₹ 16 Per Inserts
Premium
Carry Bag
Carry Bag Branding offers brands high-visibility advertising by placing creatives on one side of Amazon Now's delivery bags, ensuring repeated exposure from order pickup to doorstep delivery. This format leverages everyday consumer interactions to drive strong brand recall across residential neighborhoods. The branding is available in paper bags available in standard size. Campaigns can be executed with pincode, category & city-wise targeting, allowing brands to tailor their reach based on specific markets and delivery volumes.
Base Rate ✅
₹ 7 Per Bag
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Amazon Advertising Cost
Advertising Option | TMA Offer | Place Ads |
|---|---|---|
Pamphlet Distribution | ₹ 2 Per Pamphlet | Book Ads Now |
Product Sampling | ₹ 2 Per Unit | Book Ads Now |
Booklet Distribution | ₹ 15 Per Inserts | Book Ads Now |
Carry Bag | ₹ 7 Per Bag | Book Ads Now |
