Advertising in Travel + Leisure Magazine
About Advertising in Travel + Leisure Magazine
1- Travel+Leisure India & South Asia entered a strategic alliance with Jet Airways, offering an exclusive subscription offer in all copies of Travel+Leisure India & South Asia edition available in business class on over 550 flights (including domestic and international services).2- Travel+Leisure Magazine's exclusive partnership with American Express Guarantees:- Each month every American Express card member in India receives the Travel+Leisure tablet edition- Every month the entire American Express Platinum customer base receives Travel+Leisure's print edition- Travel+Leisure tablet T+L reaches 11,000 High Net Worth Indian every month
Key Insights
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Travel + Leisure Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 2,25,000 Per Insert |
Half Page | ₹ 1,30,000 Per Insert |
Cover Page | ₹ 4,45,000 Per Insert |
Double Spread | ₹ 3,00,000 Per Insert |
About Travel and Leisure Magazine Advertising
The world’s most influential travel brand, Travel + Leisure offers insider access to destinations around the globe with a signature mix of smart advice, immersive photography, and expert reporting on hotels, food, design, style, culture, and trends.
About Travel and Leisure Magazine Advertising
- Turkish Airlines
- Westin
- Bose
- Jaguar
- Omega
- Godrej
About Travel and Leisure Magazine Advertising
Find Soft Copy of the Travel and Leisure Magazine. You can download or view it to see the reader profile of Travel and Leisure Magazine.
About Travel and Leisure Magazine Advertising
Click here to View/Download Editorial Calendar for 2021
Facts and Figures
| Gender | Split |
| Male | 55% |
| Female | 45% |
Facts and Figures
| Age | Split |
| 35 - 45 years of age | 45% |
| 45 - 55 years of age | 25% |
| 25 - 35 years of age | 20% |
| 55+ years of age | 10% |
Facts and Figures
| Income | Split |
| Rs. 5,00,000+ | 45% |
| Rs. 2,50,000+ | 20% |
| Rs. 7,50,000+ | 25% |
| 1 Crore+ | 10% |
Facts and Figures
| Occupation | Split |
| CEO/Founder/Company Head | 50% |
| Business Owners | 35% |
| Senior Management | 15% |
Facts and Figures
Travel and Leisure Magazine is distributed across various Newsstands:
- 2,000+ key retail spaces
- 30 prominent Airport sites
- 80 key national bookstores
- Vendor partnership program that ensures visibility
- Sited at India’s premier hotels, spas and lounges
- Promoted heavily on all leading digital newsstand
- 22 Crossword Stores Pan India
- Landmark Stores Mumbai & Bangalore
- Xpress Books 5 Terminals Mumbai Domestic/International Airports
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. |
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.
Why Advertise In Travel + Leisure Magazine?
Travel + Leisure Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Travel + Leisure Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Travel + Leisure advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Travel + Leisure Magazine Advertising
Message Impact
Full-page Travel + Leisure Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Travel + Leisure Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Travel + Leisure Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Travel + Leisure Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Travel + Leisure for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Travel + Leisure Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Travel + Leisure Magazine Deliver Engagement
- The strong positive brand values of the Travel + Leisure Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Travel + Leisure Magazine.
- Readers take action as a result of seeing advertising in Travel + Leisure Magazine.
- Targeting with precision and without wastage is a key strength of Travel + Leisure Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Travel + Leisure Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Travel + Leisure Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
