The grassroots game of the Indian community converted itself into a tournament, Pro Kabaddi League also known as PKL is a household name. The success of this league has made kabaddi the second most followed sport after cricket. With every passing season, it is gaining viewers. Branding choosing it to place the endorsement ensures maximum brand visibility.

Schedule

Creative  Spec

Video ads will be prominently featured as Pre-roll (Live + PPL) for 5-10 seconds and Mid-roll (Live + PPL) for a minimum of 10 seconds during all matches, team selections, and mobile Midroll (Live + PPL) -10sec (C2E/ 60% Takeover Ads), ensuring on-site visibility and engagement.

Video

Impression

Video Type

Match Type

Video Length

1 Level Targeting

Creative Spec

It includes ad frames that specifically target Mobile users, this helps brands maximize their brand exposure for the entire duration of the Pro Kabbadi tournament

Banner- Frames Ad

Banner Type

The Title Sponsorship offers brands a comprehensive advertising package during the tournament, ensuring high visibility and engagement. The package includes mid-roll video ads with a duration of 10 seconds each, that will be played during Live + PPL matches. Additionally, pre-roll video ads between 5-10 seconds in length will be displayed in all matches throughout India. The package also includes Live L-Bands that will target Pan India for all matches one month and full tournament Moreover, the package offers 1 VOD of 5 seconds that includes an opening slate, a closing slate, and an L-band per video. The sponsor's logo will also be displayed on the sponsor panel for On-platform Promotion and Social Media promotion. Furthermore, the sponsor's logo will be present on the sponsor panel for social posts and sponsor announcements on Linkedin and Instagram. The sponsor tags on the Hotstar Marketing Platform - YouTube will also include the sponsor's logo. For more information, please refer to the execution detail section below.

Title Sponser

Package

Duration

The co-presenting packages for Pro Kabbadi offer comprehensive branding opportunities across various formats. This includes mid-roll ads (10 sec) during both Live matches and Living Room sessions, along with pre-roll ads (5-10 sec) throughout all matches over one month. Live L-Bands ensure continuous visibility during broadcasts. Logo presence on the sponsor panel further enhances brand exposure on the platform. Marketing entitlements encompass logo visibility on the sponsor slate (E4M Trade Website), social media posts with sponsor tags on LinkedIn and Instagram (HMP), YouTube promotions via Hotstar Marketing Platform, a trade e-mailer distributed through Afaqs, ensuring extensive reach and engagement across diverse digital channels.

Co-Powered Package

The associate sponsorship package for Pro Kabbadi provides branding opportunities through mid-roll ads 10 sec in both Live matches and Living Room sessions, as well as pre-roll ads (5-10 sec) across all matches for one month. Live L-Bands ensure consistent visibility during broadcasts, complemented by logo presence on the sponsor panel. Marketing entitlements include logo visibility on the sponsor slate (E4M Trade Website), social media posts with sponsor tags on LinkedIn and Instagram (HMP), YouTube promotions via Hotstar Marketing Platform, and a trade e-mailer distributed through Afaqs, maximizing exposure across digital platforms.

Associate Sponsorship Package

The Partner Package offers brands a comprehensive advertising package during the tournament, ensuring high visibility and engagement. The package includes mid-roll video ads with a duration of 10 seconds each, that will be played during Live + PPL matches. Additionally, pre-roll video ads between 5-10 seconds in length will be displayed in all 40-45 matches for one month and 137 matches for full tournament matches throughout India. The package also includes Live L-Bands that will target Pan India for all matches. The sponsor's logo will also be displayed on the sponsor panel for On-platform Promotion and Social Media promotion. Furthermore, the sponsor's logo will be present on the sponsor panel for social posts and sponsor announcements on Linkedin and Instagram. The sponsor tags on the Hotstar Marketing Platform - YouTube will also include the sponsor's logo. For more information, please refer to the execution detail section below.

Partner Package

The VOD package consists of various components such as Highlights, Super 10s, Top Raids, High 5s, Top Tackles, and Team of the Week. The package includes 8-10 videos per game week in the duration of 9-12 minutes for Highlights, 3-5 videos per game week in the duration of 3-5 minutes for Super 10s, 3-5 videos per game week in the duration of 4-6 minutes for Top Raids, 3-5 videos per game week in the duration of 2-3 minutes for High 5s, 3-5 videos per game week in the duration of 3-5 minutes for Top Tackles, and 1 video per game week in the duration of 3-5 minutes for Team of the Week. These videos will be displayed in the Opening Slate, Closing Slate, and Squeezeups.

VOD Package

VOD Highlights

Banner Ads will be displayed as L-Band Banners during the live matches of the Pro Kabaddi Leauge, L-Bands are available for sponsors only.

L Band

Billboards (Regular) offer prominent placements for brand visibility, displaying static or dynamic content across various locations. Breakout Billboards provide immersive, attention-grabbing experiences, often featuring unique designs or interactive elements that enhance audience engagement and drive brand recall.

Billboard

Billboard Types

For mobile billboards, options include Regular and Breakout placements, reaching 65-85 million viewers. CTV billboards offer Regular exposure to 6-10 million viewers. These formats provide strategic visibility for effective branding campaigns across diverse digital platforms.

Mobile + CTV Billboard

Type

In this PPL full tournament package deliverables like 1 Logo Opening Slate, 1 Squeezeup, 1 Verbal Mention, and Brand Philosophy included in the script for a full season will be displayed for 55-60 episodes with a duration of 60 seconds. For monthly package deliverables like 1 Logo Opening Slate, 1 Squeezeup, 1 Verbal Mention, and Brand Philosophy included in the script for one month will be displayed for 20-23 episodes with a duration of 60 seconds. Co-Branded Vignette full tournament package deliverables like 1 Verbal Mentions, Brand Philosophy, Match Footage, and Brand TVC for a full season will be displayed for the entire tournament episodes with a duration of 30 seconds. Monthly package deliverables like 1 Verbal Mentions, Brand Philosophy, Match Footage, and Brand TVC for one month will be displayed with a duration of 30 seconds.

PPL and Co-branded vignette Package

Types

Throughout the tournament, the Action Replay segment will offer brands the opportunity to have their logos prominently displayed, allowing for increased brand visibility and recognition.

AR Bug

The Highlights Partner Package includes banner ads, social media posts,  video ads, brand integrations, and sponsorship entitlements on mobile+web, CTV and Live TV with a minimum impression of 12 million.

Highlight Partner Package

CTV ads will be displayed pre, post, and during PKL matches.These ads have a 10-second duration. This will be displayed in both Live and PPL matches.

CTV-Live+PPL

Spot

Pro Kabaddi League On Hotstar

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CTV-Live+PPL on Pro Kabaddi League On Hotstar

Used For

Impact

Ad Type

Video

Lead Time (in days)

3

Span

68 days

CTV ads will be displayed pre, post, and during PKL matches.These ads have a 10-second duration. This will be displayed in both Live and PPL matches.

Rack Rate

Login To View

Min Billing

₹ 3,00,000

Add to Bag

For Discounted Rate

Min Billing

₹ 3,00,000

Add to Bag

For Discounted Rate

Execution Details

Creative Spec: video

Mp4

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

Confused?
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Hire our expert media planners to find, plan and place your next promotion.

CTV-Live+PPL on Pro Kabaddi League On Hotstar

Used For

Impact

Ad Type

Video

Lead Time (in days)

3

Span

68 days

CTV ads will be displayed pre, post, and during PKL matches.These ads have a 10-second duration. This will be displayed in both Live and PPL matches.

Rack Rate

Login To View

Min Billing

₹ 3,00,000

Add to Bag

For Discounted Rate

Min Billing

₹ 3,00,000

Add to Bag

For Discounted Rate

Execution Details

Creative Spec: video

Mp4

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Confused?
We can help