In JioHotstar, Pause Ads appear on the screen when a user pauses the content they are watching. Instead of showing a blank or still screen, your ad is displayed, making it highly visible without interrupting the viewing experience. These ads are ideal for branding, as they stay on the screen until the user resumes playback. The pricing for Pause Ads is based on CPM (Cost per 1,000 impressions), and you can apply various targeting options such as location, age, and interest to reach the right audience. The cost may vary depending on the targeting options you choose.