Innovation Ads in Inshorts are customizable ads placed on the 2nd card of the Inshorts App and will be displayed for a total of 24hrs. Innovation Ads will include various customizable ad options such as 360-degree, Motion Story, Gesture Controlled Interactive Story, Interactive Magazine, Video Story, and Timeline. 360-degree Ads will provide a user-controlled immersive experience through which advertisers can display their products. Motion Story will include a GIF animated creative on the top and a 60-word description of the product. Gesture Controlled Interactive Story Ads are customizable user-controlled gesture ads that can be informative and engaging to the users. Interactive Magazine Ads are user-controlled gesture ads that can be used to effectively showcase product features. Video Story Ads are user-controlled ads that provide informative and stimulating content in a seamless manner. Timeline Ads will have an individual card that will contain multiple hyperlinks that will present informative content about the brand/product.