The most anticipated cricketing event, ICC Men’s T20 World Cup is a fast-paced tournament ensuring that fans have the opportunity to witness the world's best T20 teams competing against each other. Advertising in such a high-profile event will build awareness about the brand and creates a high impact on the viewers who are tuning in to watch the event.

CTV Device reach

Overview

Previous season Viewership

Schedule

Past Advertisers

Cricket World Cup

Non Cricket Months

OTT Watch Time

Previous Season Viewership

Female Audience

Audience Reach

Creative Spec

This advertising campaign is currently unavailable as the platform is no longer operational. For more information visit the Moj App page on The Media Ant website.

Video

Impression

Video Type

Ad Length

Match Type

1 Level Targeting

2 Level Targeting

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

CTV- Billboard

Package

During the T20 World Cup Match segments, this includes strategically positioned billboards during the Semi-Finals and Finals excluding the Ind-Pak Match, brand presence on non-India Super 8 match days, during group stage matches featuring non-India teams, and even on the days without matches. For further details, please refer to the execution detail section below.

Billboard- Mobile

Ad Type

Billboard Banner

Ad Options

In the Co-Presenting Regional Sponsor Package, brands are provided with video ad spots that will be played for 30 seconds on the mobile app and CTV of the platform. Brands are also provided with L-Band that will be featured on regional feeds for sponsorship only for max 4 matches randomly. These ads will be displayed during the Tamil, Kannada, and Telugu feeds of the platform. As part of the package, brands are also provided with a sponsor slate during the 30-second promotion, which will be used as an on-platform promotion in Tamil, Kannada, and Telugu feeds and on the social media platforms, i.e. Facebook, Instagram, and Youtube, during the tournament. Brands will also be announced as sponsors in a static post on the platform's LinkedIn profile. Promotional videos of 30-second duration will also be posted on Instagram and YouTube. Branding will also be done for the trader email and as a horizontal banner on the Exchange4media portal. Prices will vary depending on the available spots provided. For more details on placing your advertisement on this platform, kindly contact us at ad@themediaant.com.

Regional Co Presenting Sponsorship Package

Language Feed

In the Associate Regional Sponsor Package, brands are provided with video ad spots that will be played for 30 seconds on the mobile app and CTV of the platform. Brands are also provided with L-Band Banner Ads that will be featured on regional feeds for sponsorship only for max 4 matches randomly. These ads will be displayed during the Tamil, Kannada, and Telugu feeds of the platform. As part of the package, brands are also provided with a sponsor slate during the 30-second promotion, which will be used as an on-platform promotion in Tamil, Telugu, or Kannada feeds and on the social media platforms, i.e. Facebook, Instagram, and Youtube, during the tournament. Brands will also be announced as sponsors in a static post on the platform's LinkedIn profile. Promotional videos of 30-second duration will also be posted on Instagram and YouTube. Branding will also be done for the trader email and as a horizontal banner on the Exchange4media portal. Prices will vary depending on the available spots provided. For more details on placing your advertisement on this platform, kindly contact us at ad@themediaant.com.

Regional Associate Sponsor Package

The PPL Segment Association will be visible in both Hindi and English feeds during the match lineups including Pre/Post- Show Segments which involve 1 squeeze ups,  verbal mention by the host, and one VO during the Pitch Report, Playing 11 Discussions, Game Plan Analysis, Player to Watch Out For segment, Match Predictions, Key Battles, and Experts' View. Additionally, this package also includes the Post show segment which includes 1 squeeze ups,  verbal mention by the host, and one VO during the Highlights segment and player of the tournament segment.

PPL Segment Association Package

Package Type

Placement

The Regional Inventory package is an advertising solution designed for regional audiences. It includes midroll video placements that last for 10 seconds on mobile platforms during all 55 matches of the tournament. Additionally, advertisers can take advantage of spot buys to place midroll video ads on mobile and connected TV (CTV) platforms during around 35 matches. This maximizes exposure and engagement opportunities. This package allows advertisers to reach their desired regional audience segments effectively. It enhances brand visibility and drives engagement throughout the tournament duration. The ads can be played in Tamil, Telugu, and Kannada feeds during the live match stream.

Regional Invetory- Impressions+Spotbuys

Match Selection

Targeted

Estimated Impressions

FCT's

The Title Sponsorship for the T20 WC'24 PPL Show on D+H offers extensive exposure across various elements throughout the full tournament in both Hindi and English feed, spanning 26 match days with 26-30 episodes. The sponsorship includes midroll mobile and CTV spots both pre/link and mid/post-show,  alongside integration in ILU, full-frame graphics, brand wipes, tickers, verbal mentions, brand logo bugs, and in-show squeeze-ups during the pre, post, and mid-show, ensuring comprehensive brand visibility. Promotional tags and logo presence on end plates of ICC Men's WC T20 2024 'Cricket Live' promos further enhance brand exposure. With an estimated impression range, the sponsorship presents a significant opportunity for brand recognition and engagement with the cricket-watching audience.

Title Sponser

Creative  Spec

Powered By Package

In the Highlights Partner Package of T20 World Cup, 2024,  brands are provided with Mobile Midroll Presence with 1 video of 30 secs duration, CTV Midroll Presence with 1 video of 30 secs duration, brand name featured prominently in the tournament tray, brand with a brief of 5sec voiceover, brand logo featured for 5sec on the opening slate, brand logo displayed for 5sec on the closing slate, and 2 L-Band appearances each lasting 5sec. This entire thing will be displayed for all 55 Matches of the tournament. For more details, please refer to the execution detail section below.

Highlight Partner Package

Feature Packages

Tournament Type

VOD Package

In Co-Powered By brands are provided with videos, Display ads, and Marketing Promotions during the T20 World Cup, 2024 matches. Brands are provided with concise 5-10s pre-roll video ads and impactful 15s midroll videos during live and highlight moments alongside an extended reach with a 15s midroll tailored video for Living Room viewership. In the Display Assets brands are provided with L-Bands during the Super 6s (Live+VOD) throughout the tournament, India + Playoffs Matchday Mobile Breakout BB(Excluding Ind-Pak) for 1 day, Mobile BB (Non-India Group Stage) for 1 day, India + Playoffs Matchday CTV BB(Excluding Ind-Pak) for 1 day, and Non-India Match day CTV BB for 3 days. In  Marketing Promotions brands are provided with  Sponsor Slate's compelling 30-second promo as part of on-platform promotions, Sponsor Voice-over with a 3-5s individual voice-over, static placements on Insta and YouTube, Emailer, Site Capture, and a static sponsor announcement post on Linkedin. For more details, please refer to the execution detail section below.

Co-Powered Package

This package offers branding opportunities in T20 World Cup Matches. L-Band advertisements will be displayed in various match segments. One L-Band instance per match for Over Selection, Death Overs, Extras, Dot Balls, 1 Run, and 2 Runs - Advertiser One. Two Band instances for Misfield, Player on Screen, Captain on Screen, Wicket-keeper on Screen, DRS, Third Umpire, Extras, Dot Balls, 1 Run, and 2 Runs - Advertiser Two. Three L-Band instances per match for Extras, Dot Balls, 1 Run, and 2 Runs - Advertiser Three. Check the execution detail section for more information.

Custom Squeeze Ups

In the Associate Sponsorship Package brands are provided with videos, Display ads, and Marketing Promotions during the T20 World Cup, 2024 matches. Brands are provided with concise 5-10s pre-roll video ads and impactful 10s midroll videos during live and highlight moments alongside an extended reach with a 10s midroll tailored video for Living Room viewership. In the Display Assets brands are provided with L-Bands during the Milestones throughout the tournament, India + Playoffs Matchday Mobile Breakout BB(Excluding Ind-Pak) for 1 day, Non-India Group Stage Matchday Mobile BB for 1 day. In  Marketing Promotions brands are provided with  Sponsor Slate's compelling 30-second promo as part of on-platform promotions, Sponsor Voice-over with a 3-5s individual voice-over, static placements on Insta and YouTube, Emailer, Site Capture, and a static sponsor announcement post on Linkedin. For more details, please refer to the execution detail section below.

Associate Sponsorship Package

The package includes displaying branding during the T20 World Cup, the brand gets a specified ad type for 10-second advertising spots in the No Feed Selection in Midroll Mobile (Live) and Midroll CTV (Live) in all languages. Alongside the PPL a specified ad type for 10-second advertising spots in the No Feed Selection in Midroll Mobile and Midroll CTV in all languages is also available.

Spot Rate Package

Spot

Feed Selection

In Co- Presenting brands are provided with videos, Display ads, and Marketing Promotions during the T20 World Cup, 2024 matches. Brands are provided with concise 5-10s pre-roll video ads, impactful 15s midroll videos during live and highlight moments, and an extended reach with a 15s midroll tailored video for Living Room viewership. In the Display Assets brands are provided with L-Bands during the Super 4s (Live+VOD) throughout the tournament, India + Playoffs Matchday Mobile Breakout BB(Excluding Ind-Pak) for 1 day, Mobile BB (Non-India Group Stage) for 1 day, India + Playoffs Matchday CTV BB(Excluding Ind-Pak) for 1 day, and Non-India Match day CTV BB for 3 days. In  Marketing Promotions brands are provided with  Sponsor Slate's compelling 30-second promo as part of on-platform promotions, Sponsor Voice-over with a 3-5s individual voice-over, static placements on Insta and YouTube, Emailer, Site Capture, and a static sponsor announcement post on  Linkedin. For more details, please refer to the execution detail section below.

Co-Presenting Package

Branding will be featured on the World Cup 2023 Social feed with a special tab dedicated to the brand, including a CTA leading to the brand’s landing page. For more information, you can slide into the execution detail section given below.

Branded Moments Package

This package includes 3 sets, Branded Page Ownership in which  it gets an Exclusive ownership of a branded page on the Hotstar App, featuring a special brand tab with a Call to Action (CTA) and an always-on branding opportunity throughout the entire T20 World Cup tournament. Branded Page with Lead Gen in which brand gets ownership of a branded page on the Hotstar App, featuring a special brand tab with a CTA and Lead Generation capabilities, and an always-on branding opportunity throughout the tournament. The Branded Page with Microsite in which brand gets an exclusive ownership of a branded page on the Hotstar App, featuring a special brand tab with a CTA and a Microsite and an always-on branding opportunity throughout the entire T20 World Cup tournament. Additionally there is an additional package in each category for Week 1 Package (15 Matches), Week 2 Package (17 Matches), Week 3 Package (14 Matches), and Week 4 Package (9 Matches). For further details, please refer to the execution detail section below.

Branded Page Package

In this package there are two categories during the T20 World Cup 2024, it includes D+H Exclusive PPL Segment - Pre-Show and D+H Exclusive PPL Segment - Mid-Innings. The Pre Show will be of 2 Minutes with placement in the  Pre-Show (1st Match of the day), this includes Logo Presence in opening and closing slate, Squeeze Ups x 1, Verbal Mentions by Host/VO x 2 , and Brand Philosophy incorporated in the script. The Mid-Innings will be of 1 Minute with placementin the  Mid-Innings (1 per match), this includes Logo Presence in opening and closing slate, Squeeze Ups x 1, Verbal Mentions by Host/VO x 2, and Brand Philosophy incorporated in the script. For further details, please refer to the execution detail section below.

PPL Segment Package

No of Match day

This package helps the brand  engage audience with a Tailored Cricket Quiz Experience during the T20 World Cup, 2024 where there will be Custom Quiz, Creative customization, and Tech Development. Additionally there will be Quiz Integration on Commentary Feed (Potrait Mode), Breakout BB, Lead Gen via BBs, Branded Card with Carousel, Branded Card with Lead Gen, and Branded Card with Microsite. For further details, please refer to the execution detail section below.

Innovative Ad packages

Ad Format

Banner- Frames Ad

This package will provide a branded Card featuring a dynamic Carousel or engaging Lead Generation format throughout the entire tournament, including India + Playoffs.

Carousel/Lead Gen

Power Play Offer

Power Play Offer 2.0

Midroll- CTV

During the T20 World Cup, 2024, brand gets presence with Exclusive Integration Packages which includes Power of Cricket Influencers and Co-Branded Promo both offers 30 second of Video presence on WC 2024 Tournament, 5 seconds Logo on Closing Slate throughout the tournament, 5 seconds Verbal Mentions throughout the tournament, Brand Philosophy in the script, Presence on D+ H official HMP handles, and 2 Branded Moment instances per match day on social feed for the for D+H Platform Mobile + CTV platform. For further details, please refer to the execution detail section below.

Product and Content Integration Package

Device

Ad Asset

Regional Feed Spot Buys on Mobile+CTV

Regional Mobile+CTV spots

The Branded Card is a dynamic banner ad that is placed strategically during engaging moments in the T20 World Cup. Brands have the option to avail of this media as a separate entity or additionally, it comes as a  complimentary with Powerplay, Powerplay 2, and video ad slots. This maximizes brand visibility and engagement.

Branded Card- Display Ad

Ad Option

The ICC Men's video campaigns feature a variety of ad placements, including midroll video ads during both live and replay sections. These midroll ads are strategically placed during live streams and CTV (Connected TV) broadcasts to ensure high viewer engagement and maximize ad visibility during key content moments.

Self Serve  Live Events

Match Type Selection

Rate type

ICC Men's T20 World Cup On Hotstar

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Branded Moments Package on ICC Men's T20 World Cup On Hotstar

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

29 days

Branding will be featured on the World Cup 2023 Social feed with a special tab dedicated to the brand, including a CTA leading to the brand’s landing page. For more information, you can slide into the execution detail section given below.

Unavailable

Min Billing

₹ 500

Min Billing

₹ 500

Execution Details

Creative Spec: image

px

jpg

300

Targeting Cohorts

Creative Spec: video

mp4

ADDITIONAL INSTRUCTIONS

Click here

Deliverables

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

Branded Moments Package on ICC Men's T20 World Cup On Hotstar

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

29 days

Branding will be featured on the World Cup 2023 Social feed with a special tab dedicated to the brand, including a CTA leading to the brand’s landing page. For more information, you can slide into the execution detail section given below.

Unavailable

Min Billing

₹ 500

Min Billing

₹ 500

Execution Details

Creative Spec: image

px

jpg

300

Targeting Cohorts

Creative Spec: video

mp4

ADDITIONAL INSTRUCTIONS

Click here

Deliverables

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Confused?
We can help