ROAS Calculator

ROAS Calculator

Calculate your ROAS efficiently with our ROAS Calculator. Measure your Return on Ad Spend easily. Try now!



ROAS % = Conversion Revenue / Advertising Spend * 100

Conversion Revenue
Advertising Spend


ROAS Calculator

Calculate your ROAS efficiently with our ROAS Calculator. Measure your Return on Ad Spend easily. Try now!

Welcome to our ROAS Calculator, your indispensable tool for measuring the effectiveness of your advertising campaigns. ROAS, or Return on Ad Spend, is a critical metric for businesses seeking to optimize their marketing efforts and maximize their returns. By using our calculator, you can gain valuable insights into how effectively your advertising dollars are generating revenue, allowing you to make informed decisions and drive greater success in your campaigns. 

What is the ROAS?

ROAS stands for "Return on Advertising Spend." It is a metric used in marketing to measure the effectiveness of advertising campaigns in terms of generating revenue. ROAS is calculated by dividing the revenue generated from the advertising campaign by the cost of the advertising campaign.

ROAS Formula

ROAS = (Conversion Revenue / Advertising Spend ) x 100

Here's what each part means:

  • Conversion Revenue: This is the total amount of revenue generated from conversions specifically attributed to your advertising campaigns. Conversions could be sales, leads, downloads, or other desired actions.
  • Advertising Spend: This is the total cost of your advertising campaigns, including platform fees, creative costs, and any other related expenses.

How to Calculate ROAS?

ROAS, or Return on Advertising Spend, measures the effectiveness of an advertising campaign by comparing the revenue generated from conversions to the amount spent on advertising. To calculate ROAS, divide the conversion revenue by the advertising spend and multiply the result by 100 to express it as a percentage. This formula helps businesses assess the profitability of their marketing efforts, with higher ROAS indicating better returns on investment and more efficient allocation of advertising resources.

How to Use the ROAS Calculator?

To use the ROAS Calculator, follow this simple formula: ROAS = (Conversion Revenue / Advertising Spend) x 100. Input the total conversion revenue generated from your advertising efforts and the corresponding advertising spend. Then, multiply the result by 100 to calculate the ROAS percentage. This provides a clear measure of how efficiently your advertising investments are generating revenue.

ROAS Calculation Examples

Let's say you're running an advertising campaign where you spent Rs. 10,000 and generated Rs. 50,000 in conversion revenue.

Using the ROAS formula:

ROAS = (Conversion Revenue / Advertising Spend) x 100

ROAS = (50,000 / 10,000) x 100

ROAS = 5 x 100

ROAS = 500%

So, in this example, the Return on Advertising Spend (ROAS) is 500%, meaning for every rupee spent on advertising, you earned Rs. 5 in revenue.

Benefits of ROAS Calculation

  1. Efficient Resource Allocation: ROAS (Return on Advertising Spend) helps businesses allocate their advertising budget effectively by focusing resources on campaigns or channels that generate higher returns relative to the investment made.
  1. Performance Evaluation: It provides a clear metric to evaluate the effectiveness of advertising campaigns, allowing businesses to assess which strategies are yielding the best results and adjust accordingly.
  1. Optimization: ROAS calculation enables continuous optimization of advertising efforts by identifying underperforming campaigns or channels and reallocating resources to those with higher returns, thus maximizing overall profitability.
  1. Budget Planning: With ROAS data, businesses can make informed decisions when planning future advertising budgets. They can allocate funds to channels or campaigns that historically demonstrate higher returns, leading to more efficient spending.
  1. Alignment with Business Goals: ROAS aligns advertising efforts with broader business objectives, such as revenue generation and profitability. By measuring return on ad spend, businesses can ensure their marketing activities contribute directly to achieving these goals.


In conclusion, our ROAS Calculator empowers businesses of all sizes to make data-driven decisions and achieve greater success in their advertising endeavors. By accurately measuring your Return on Ad Spend, you can identify areas for improvement, allocate resources more effectively, and ultimately drive higher returns on your marketing investments. Start using our ROAS Calculator today and unlock the key to sustainable growth and profitability in your advertising efforts.


What is a good ROAS?

The definition of a "good" ROAS can vary depending on factors such as industry, business goals, and profit margins. Generally, a ROAS greater than 1 indicates that the advertising efforts are generating more revenue than the cost of the advertising. However, what constitutes a "good" ROAS will depend on the specific context and objectives of the business.

How can I improve my ROAS?

Improving ROAS often involves optimizing advertising campaigns to increase their effectiveness. This can include targeting more relevant audiences, refining ad messaging, adjusting bidding strategies, and regularly analyzing and adjusting campaigns based on performance data.

Is a 400% ROAS good?

Yes, a 400% ROAS (Return on Advertising Spend) is considered excellent. It indicates that for every dollar spent on advertising, you're generating four dollars in revenue. Achieving such a high ROAS suggests highly effective advertising campaigns in driving conversions and revenue. However, its significance may vary based on industry norms, profit margins, and business objectives.

What does 10% ROAS mean?

A 10% ROAS (Return on Advertising Spend) means that for every dollar invested in advertising, you're generating ten cents in revenue. This level of ROAS typically indicates a less effective advertising campaign in terms of generating revenue compared to higher ROAS values. It suggests that adjustments or improvements may be necessary to enhance the effectiveness and efficiency of the advertising efforts.