Advertising in Mumbai Airport
About Advertising in Mumbai Airport
Mumbai Airport Advertising offers high-volume traffic by targeting captive passengers like tourists, business travellers etc, who spend considerable time in the airport. Mumbai Airport Ads promote brand visibility through unique advertising options that engage potential customers and deliver high impact to an affluent audience by adding brand value and improving credibility.
Key Insights
Top Choice
Product Sampling
Brands showcase their products in a remarkable way by providing free samples. They offer product samples to premium customers, giving them a chance to experience the latest and exclusive products firsthand. This collaboration presents a unique opportunity for brands to promote their products in a premium environment. Creative is subject to the approval of the Airport Authority.
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Media Demographics & Analytics
Advertisers
WD
Avita
Flyblade
ABB
User Reach & Demographics
Passenger %
Gender Distribution
Male
Female
56
44
Passenger %
Type
Domestic
International
86
14
Passenger %
Travel purpose
Leisure
Business
60
40
Departure
Passenger Lingering Time
in Minutes
Check in & Boarding
29
Lounging
17
Dining
17
Shopping
12
Security & Immigration
12
Promo Kiosks
9
Ads
5
Arrival
Passenger Lingering Time
in Minutes
Dining
22
Lounging
19
Shopping
15
Baggage Belt
14
Cab Booking
13
Promo Kiosks
10
Ads
7
Passenger
Time Spent at Departure Terminal
in %
1-2 Hours
37
2-3 Hours
27
Less Than 1 Hours
24
3-4 Hours
6
More Than 4 hours
6
Passenger
Average Time Spent at Terminal
in Hours
Terminal-1(Domestic)
1.42
Terminal-2 (International)
2.18
Terminal-2 (Domestic)
1.54
Passenger
Age Distribution
in %
18-25
24
25-35
30
36-45
23
46-55
23
Passenger
Profiling
in %
Officers/Executives/Businessman
60
Mumbai Residents
51
Solo Travllers
49
Homemakers
21
Students
16
Others
3
Passenger
Online Behaviour
in %
Food & Beverages
65
Travel
60
Health & Fitness
56
Music & Dance
45
TV Shows
41
Movies
40
Books
33
Sports
32
Photography
31
Theatre
26
Wildlife
25
Gaming
23
Arts
21
Passenger
Income - NCCS
in %
NCCS A
97
Others
3
Passenger
Lodging
in %
Luxury Hotel
81
Others
19
Passenger
Commute
in %
Uber/Ola
40
Public Transport
31
Private Vehicle
29
Passenger
Social Media App
in %
98
87
53
25
Snapchat
12
8
3
Passenger
Streaming App
in %
Youtube
71
Hotstar
51
Netflix
45
Amazon Prime
21
Voot
18
Jio Tv
18
Sony LIV
14
Zee5
11
Passenger
App Usage
in %
Shopping
89
Cab Booking
85
Payment Wallet
85
Travel Booking
84
Food Ordering
82
News Reading
74
Banking
69
Job Seekers
48
Passenger
Insurance Owned
in %
Life Insurance
55
Health Insurance
28
Motor Insurance
13
General Insurance
4
Home Insurance
4
Passenger
Life Style
in %
Purchased Apparels
79
Fashion Assessories
78
Consumer Durable
63
Jewellery
55
Luxury Watches
43
Luxury Apparels
42
Luxury Fragrances
38
Premium Cars
25
Passenger
Brand Engagement
in %
Notice Advertisements
60
Brand Trust
47
Try New Things
80
Recalls at Least One Brand
98
Passenger
Avid Travelers
Domestic (in %)
International (in %)
2-4 Trips
39
5-7 Trips
22
8-10 Trips
8
10+ Trips
8
Passenger
Health Enthusiasts
in %
Young & Dynamic Audience
76
Healthy Activity
71
Natural & Herbal
70
Health & Fitness Engagement
56
Fitness Gears
37
Mumbai Airport Advertising
Mumbai Airport Advertising offers high-volume traffic by targeting captive passengers like tourists, business travellers etc, who spend considerable time in the airport. Mumbai Airport Ads promote brand visibility through unique advertising options that engage potential customers and deliver high impact to an affluent audience by adding brand value and improving credibility.
Mumbai Airport Advertisement
Mumbai Airport Advertisement is a relatively new practice compared to other forms of conventional advertising. Through all-day exposure due to extended layovers or travel time, Airport Advertisements will target a large-scale audience.
Mumbai Airport Advertisement offers companies a wide range of innovative advertising opportunities that promote their products and services. Airport Advertisement is the most successful form of advertising. By placing advertisements in airports, brands have a captive audience who are likely to be well-off and in need of their product or service.
Mumbai Airport Ads
Mumbai Airport Ads are an attractive option for companies looking to improve their visibility. Being inundated with Airport Ads, companies look to increase sales and awareness using this marketing strategy.
With so many people travelling using airports, Mumbai Airport Ads are a great way for businesses to promote their brands. Airport Ads also improve credibility by being visible throughout the airport where passengers may see them from one end to the other as they move through security, board planes and walk about.
Brands should focus on developing an airport advertising campaign that will grab attention but also serve some type of purpose for those viewing it
Mumbai Airport Advertising Rates
Looking for Airport Advertising Rates? Mumbai Airport Advertising Rates may vary depending on the media option chosen by the advertiser. Our pricing models for Mumbai Airport Advertising Rates are some of the best in the market, offering the best prices.
Mumbai Airport Advertisement Rates
Each Mumbai Airport Branding media option will have various Mumbai Airport Advertisement Rates depending on the media option chosen and prices set by the vendor.
Mumbai Airport Advertising Rate Card will also be based on the duration and placement of the advertisement. Various Mumbai Airport Advertising placement options are available at discounted Mumbai Airport Advertisement Rates, out of which brands and companies can select according to their requirements.
Mumbai Airport Advertising Cost
Mumbai Airport Advertising Price depends on the media option that the advertisers select. You can check out the best discounted Mumbai Airport Advertising Cost, by visiting the official website of The Media Ant.
Companies can pick Airport Ad options most relevant to their needs and their brand requirements.
Looking for Airport Advertising Cost? Visit the “Top Choice” section on “Mumbai Airport Advertising” page which will include all the media options and Mumbai Airport Advertising Cost from the companies can choose from according to their requirements.
Mumbai Airport Advertising Agency
Want to do Advertising in Mumbai Airport? The Media Ant is one of India’s leading airport advertising agencies that helps you with marketing and brand recognition needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your airport advertising needs.
We help you plan, buy, execute and monitor all your airport advertising campaigns across the country. Our in-house team ensures to provide you with the best Airport Branding plans in best possible rates available and flawless execution of your airport advertisement.
Our best rates for advertising in airports are available online on our website.
As part of the execution process in airport advertising, The Media Ant will provide advertisers with images of the airport advertisement.
Get the best rates to place your Airport Advertising from The Media Ant
You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand at any airport in India through The Media Ant's airport advertising planning tools.
You can contact us by Phone or Email, which are mentioned on the contact page. The Media Ant contact details are available in the Contact Us section of our website.
Mumbai Airport Advertising FAQs
Here are some frequently asked questions about Airport Advertising:
Why Do Advertising In Mumbai Airport?
Airport Advertising will help your company in building its brand recognition and display its products or services. Advertising in Mumbai Airport can be done for various promotional activities.
- Advertising to the right target audience: Advertising in Mumbai Airport is considered the best since Mumbai Airport is the busiest airport in India in terms of passenger traffic. Most Airport Advertising audiences are of good NCCS socio-economic status and have the highest consumer hold and better education.
- Advertising to a captive audience: Advertising in Mumbai Airport can act as a crucial marketing tactic that can help various SMEs and businesses.
- Advertising across barriers: With huge international and national foot traffic, advertising in airports can help businesses with their growth and find new innovative ways to market themselves. Mumbai Airport Advertising will include areas like FNB, Baggage Claim, Retail, Security Check-in, and Boarding Gates, which are the most popular advertising areas
Who Are Mumbai Airport Advertising Target Audience?
Advertising in Mumbai Airport is considered one of the busiest airports in India, having the most passenger foot traffic. Mumbai Airport Advertising will help with the company’s brand recognition and display of its products or services.
Mumbai Airport Advertising targets audiences of ages between 21 - 40 years of age. Most audiences who are targeted through Mumbai Airport Advertising are mostly affluent and have the luxury of spending an excessive amount on products and services.
How Much Does It Cost To Advertise in Mumbai Airport?
Each Mumbai Airport Advertising media option will have various Mumbai Airport Advertisement Rates depending on the media option chosen and prices set by the vendor. The Media Ant pricing models for Airport Advertising are some of the best in the market offering companies the best prices for airport advertising deals.
How Do You Advertise in Mumbai Airport?
The Media Ant is one of India’s leading airport advertising agencies that helps you with marketing and brand recognition needs. We help you plan, buy, execute and monitor all your airport advertising campaigns across the country.
Our in-house team ensures to provide you with the best Airport Branding plans at the best possible rates available and flawless execution of your airport advertisement.
Are There Any Advertising Restrictions On Airport?
Any restrictions related to an advertisement in Airports will be mentioned on the website. The Media Ant offers you the best rates in airport advertising with accurate information. We also help you in planning, buying and executing all your airport advertising campaigns.
Brands will be able to target a receptive audience who comparatively pay more attention in an airport.
What are some Airport Advertising options available?
Airport Advertising is available in various formats and can be found in areas where people will spend enough time. Using innovative and interactive advertising options, Airport Branding can engage audiences.
Some media options available for Airport Branding will be displayed in arrival, departure, lounge, and more.
How Are Airport Advertised?
Advertising in Airport is a form of out-of-home (OOH) marketing strategy, which is most effective because it provides direct and continuous exposure to target audiences in their most receptive state: outside their homes, during leisure time.
Advertisements in Airports will give the impression of high-quality of brands to potential customers. These Airport ads may be on LED screens and monitors, or even on signs in front of boarding gates. The introduction of airport branding has helped many companies make their mark at airports across the country.
Branding in Airport will leave an impression on the brand and helps build recall. Some people are likely to buy brand products or take up their services immediately after being introduced to them through advertisements at airport.
How Effective Is Airport Advertising?
Advertising in Airports provides brands with a top-scale identity. The airport industry offers attractive marketing options that cater to a wide range of audiences. Compared to other forms of advertising, brands will have better scope for huge consumer engagement and drive contextually relevant communication through advertisement in Airports. With Airports looking for new ways to increase revenues, advertisers have been investing in branding at airports.
Airport Advertising provides the perfect opportunity for product placement. The interactive aspect of this marketing campaign has led companies to invest more in advertisements in Airports to create a more high impact.
When it comes to getting people to see your product, service or promotion, there’s no better place to advertise than Airport. With thousands of flights, thousands of employees passing through Airport terminals, your message is sure to make an impression. With airline travel remaining remarkably consistent throughout the year, passengers are a captive audience as they have to pass through significant holding areas of the airport such as ticketing, security and baggage claim. With all passengers following common paths through the terminal, this allows you to target your preferred audience.
Airport is a haven of style and taste. A place to relax. This is a chance to reach an exclusive audience of premium travellers in a relaxed and receptive mood. Regardless of trip purpose, over 80% of all passengers spend up to 30 minutes in each: ticketing, security and baggage claim. About 90% of all travelers arrive to the airport 1+ hours prior to departure.
Airport advertising in delivers your message to business and leisure travelers. Whether you’re trying to raise awareness about your brand, product or service, or encourage point-of-sale, Airport ads are the way to go. Choose from a variety of traditional and experiential displays and locations that are best suited for your campaign.
There is also a wide variety of innovative advertising opportunities aimed at helping you deliver your marketing objectives. We work with you to design a range of fully integrated campaigns, from the subtlest brochures to interactive digital posters and bespoke experiential opportunities.
Advantages of Mumbai Airport Advertising:
- Targeted reach to corporate professionals, decision makers and household bread winners
- Direct Access to SEC A-B consumers
- Target age group of 25 - 55 years
- High dwell time and uncluttered environment ( According to AC Neilsen Survey, atleast 73% passengers view Airport advertisements )
- Scope for innovating marketing activities
How The Media Ant Can Help You
The Media Ant is an advertising agency with a flair for promoting products and services to the airport industry. We pride ourselves on providing opportunities for our clients, pointing their brands in the right direction and making them soar. Consider us your new Jet A fuel. Our aviation and airport advertising and marketing services put your product or service where it needs to be…soaring above the competition. From print communications and online media to video and viral channels, The Media Ant always finds a way to engage your audience and get your business on the right path.
