Advertisements will be showcased in Vistara World, an In-flight entertainment system that passengers can access for free through their own devices throughout the flight. Some types of In-flight Streaming Ads which advertisers can choose from include Banner Ads like Welcome Screen Banners, Home Screen Banners, Footer Banners, and Menu Banners; Pre-Roll Video Ads with a 30-second duration in which ads will be played before passengers can play their desired in-flight content; and Microsite Ads which have promotional brand content.